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Black Book


Description

As a fractional CFO, the idea of finding clients can feel daunting — but it doesn’t have to be! One of the most effective tools at your disposal is Black Book marketing, which can significantly support your efforts in identifying and connecting with potential prospects.

 

Learn how to leverage the concept of Black Book marketing to build your client portfolio with The CFO Centre.

Content
  • Introduction
  • Who are my Black Book contacts?
  • The Beginnings of Black Book
  • Categorising Contacts
  • Top Tips on Black Book Marketing
  • Summary
Completion rules
  • All units must be completed